Last updated: May 2026 — James Whitfield, Ivylive

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how Ivylive, operated by James Whitfield and accessible at ivylive.co.uk, collects, uses, stores, and protects personal information obtained from visitors to this website. By continuing to use ivylive.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with any part of this policy, please discontinue your use of this website immediately.

1. Who We Are

Ivylive is a casino and gambling review website providing editorial content, comparisons, and analysis of online casinos for users based in Great Britain. The data controller responsible for your personal information is James Whitfield, the owner and author of ivylive.co.uk. For all privacy-related enquiries, please refer to the contact details provided at the end of this policy.

2. Information We Collect

Ivylive.co.uk may collect the following categories of personal and non-personal information:

• Usage data: Pages visited, time spent on each page, referring URLs, browser type, device type, and operating system.
• Technical data: IP addresses, browser fingerprints, and approximate geographic location derived from your IP address.
• Contact data: If you contact us directly via email or a contact form, we may collect your name and email address.
• Cookie data: Information stored via cookies and similar tracking technologies as described in Section 4 below.

We do not knowingly collect sensitive personal data such as financial details, government identification numbers, or health information through this website.

3. How We Use Your Information

Any information collected by ivylive.co.uk is used for the following purposes:

• To monitor and analyse website traffic and improve the quality and relevance of our content.
• To respond to enquiries or messages sent directly to us.
• To maintain website security and prevent fraudulent or abusive behaviour.
• To comply with applicable legal and regulatory obligations under UK law.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

4. Cookies and Tracking Technologies

Ivylive.co.uk uses cookies and similar technologies to enhance user experience and gather analytical data. These may include:

• Essential cookies: Required for the basic functionality of the website.
• Analytics cookies: Used to understand how visitors interact with the site, typically through third-party tools such as Google Analytics.
• Affiliate tracking cookies: Set when you click outbound links to third-party casino operators, enabling commission tracking.

You may disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect your browsing experience on ivylive.co.uk.

5. Third-Party Links and Services

Ivylive.co.uk contains links to external casino operators and other third-party websites. Once you leave ivylive.co.uk, this Privacy Policy no longer applies. We strongly encourage you to review the privacy policies of any third-party websites you visit. Ivylive accepts no responsibility for the data practices of external operators or advertisers.

6. Analytics

We use third-party analytics services, including Google Analytics, to collect aggregated and anonymised data about website usage. This data helps us understand traffic sources and improve our content. Google may process data in accordance with its own privacy policy, which can be reviewed at policies.google.com.

7. Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights regarding your personal data:

• The right to access personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request erasure of your personal data.
• The right to restrict or object to data processing.
• The right to data portability where applicable.
• The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below. We will respond to all verified requests within 30 days.

8. Data Retention

Ivylive.co.uk retains personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Contact enquiry data is typically deleted within 12 months of receipt.

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated effective date. Your continued use of ivylive.co.uk following any changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: ivylive.co.uk
• Email: privacy@ivylive.co.uk

James Whitfield is the designated data controller for ivylive.co.uk and is committed to handling all enquiries in a timely, transparent, and lawful manner in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.